Comparison

Updated June 2026

Velia KYC vs other systems.

Two features are central to KYC work according to FMI's supervisory practice: AI analyses that match every case against your own general risk assessment, and conditional follow-up questions that adapt to the customer's situation. Velia is built around both. Here we compare against the two common alternatives on the market.

Three philosophies

Three ways to build KYC for agents.

On the market there are broad KYC systems covering several regulated industries, KYC modules built into the business systems, and specialized agent tools. This shapes how deep the product can go in the KYC work.

Broad KYC system

Generic KYC engine for several industries.

KYC system with industry-specific modules for several regulated industries, e.g. auditing, banking, fintech, and real estate agents. The product roadmap is shared between the industries.

  • General risk assessment offered as a consulting service, not a module in the system
  • Manual overall assessment of risk per case
  • No AI analysis against your general risk assessment and no conditional customer-type questions

Built into the business system

KYC module as a secondary function.

KYC function built into the agent's business system, built on top of an external KYC engine plus risk and legal providers. Convenient to have everything in one place, but the KYC work is a secondary function among many others.

  • Email form to the customer, no customer portal with BankID
  • Automatic risk setting based on the party's highest class
  • General risk assessment referred to an external provider

Velia KYC

Specialized agent tool.

Velia is a separate tool built solely for Swedish real estate agents, developed together with FMF. It syncs with the business system but has its own product roadmap, which lets us go deep in the KYC work.

  • Follow-up and conditional forms per customer type
  • AI analyses match against your own general risk assessment
  • Customer portal with BankID, verified identity from the first click

What is decisive

Three features that decide whether the system works correctly.

What agents notice first in practice is not that every system has PEP screening and ID checks, they usually do. What is decisive is how deep the product goes in the questions, how the AI helps the agent interpret the answers, and how the work is linked to your own risk assessment.

01

Follow-up and conditional questions.

KAMFS 2021:3 § 16-18 requires the measures to be adapted to the risk. Velia automatically triggers follow-up questions when a signal is activated, and makes the questions conditional on the customer's situation. A private individual, an authorized signatory for a company, and a co-owner of an estate encounter different questions. FMI has repeatedly remarked on agents who used only template forms.

02

AI analyses against your own risk assessment.

Velia's AI matches each customer's answers against your own general risk assessment and against built-in risk indicators (atypical transaction patterns, high cash share, foreign transfers). Deviations are presented as flags for the agent's assessment. Velia never assigns a risk class automatically, the agent's analysis governs. None of the other systems we compare against offer an equivalent feature.

03

Specialized, not generic or a secondary function.

Velia is a separate tool that syncs with the business system via Vitec Express Connect, with an "Open in Velia" button right in the business system's interface. This means one extra system to log in to, in exchange for our entire product roadmap being directed at the real estate agent's KYC and brokerage work. Broad systems have several industries documented in their product roadmap, built-in modules are a secondary function to the business system.

Feature by feature

What is included where.

Velia compared against the two common alternatives that agents ask us about. We have kept the others anonymous and focus on what we do. Compiled in 2026 from public product information about the two specific systems.

Feature Velia KYC Broad KYC system Built into business system
Distribution model Specialized add-on KYC engine for several industries Module in the business system
CRM integration Yes Yes Yes
ID check Yes Yes Yes
PEP screening Yes Yes Yes
Sanctions screening Yes Yes Yes
Basic KYC form Yes Yes Yes
Follow-up form (triggered by risk signal) Yes No Customer fills it in themselves
Conditional questions per customer type Yes No Yes
Customer answers in customer portal with BankID Yes Own customer portal Email form
AI analyses that support the agent's work Yes No No
AI flags against your own general risk assessment Yes No No
Automatic risk setting No, a deliberate choice Manual overall assessment Yes
Industry support Real estate agents only Several regulated industries Real estate agents only

The compilation concerns two systems that agents repeatedly bring up in conversations with us. We have chosen to keep them anonymous and focus on Velia's features. A red "No" indicates a feature we have assessed the provider does not offer. The information is based on the providers' public product information and our own knowledge of the systems, as of 2026-06-08. Feedback on the compilation is welcome at info@velia.se.

Common questions

Questions we get from agents.

How does Velia KYC differ from other KYC systems?

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There are two main alternatives on the market: broad KYC systems built for several regulated industries that are packaged for agents, and KYC modules built into the agent's business system as a secondary function. Velia is a third philosophy: a specialized tool built solely for Swedish real estate agents. This is most clearly seen in two features: AI analysis that matches every case against your own general risk assessment, and conditional follow-up questions that adapt to the customer's situation.

Why are follow-up questions decisive for working correctly?

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KAMFS 2021:3 § 16-18 requires customer due diligence measures to be adapted to the risk. Generic base forms miss nuances: an authorized signatory for a company, a co-owner of an estate, and a private individual need different questions. Velia automatically triggers follow-up questions when a signal is activated, and the customer encounters questions relevant to their specific situation. FMI has repeatedly remarked on agents who used only template forms without situational adaptation.

What does Velia's AI analysis do that other systems do not?

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Velia's AI matches each customer's answers against your own general risk assessment and against built-in risk indicators (atypical transaction patterns, high cash share, foreign transfers, sector-specific signals). Deviations are presented as flags for the agent's assessment. Velia never assigns a risk class automatically, the agent's analysis governs. Many other KYC systems have no equivalent tool that links individual cases to the brokerage's own risk assessment.

Does Velia set an automatic risk level?

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No. Under PTL chapter 2 § 3 and KAMFS 2021:3, it is the agent who must determine the customer's risk profile and document the grounds for the assessment. FMI has repeatedly remarked on agents who let a system set the risk without justification. Velia displays relevant signals in the case but never judges on the agent's behalf.

Does Velia send forms by email?

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No. Velia's customers (the seller and the buyer) log in to the customer portal with BankID and answer directly there. The answers are tied to a verified person from the first click and traceable in the audit log for FMI's review.

How does Velia support my general risk assessment?

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The brokerage is itself responsible for its general risk assessment under KAMFS 2021:3 § 11, and that is not something Velia produces for you. However, you can document and version your own risk assessment directly in Velia, and we provide aggregated customer data (geography, customer types, which flags have triggered in the cases) as a basis for the next version. The AI analysis then proceeds from your risk assessment when individual cases are flagged.

Is Velia integrated with our business system?

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Yes. Velia automatically syncs objects, sellers, buyers, and agents from the leading business system for Swedish agents, and has an "Open in Velia" button right inside the business system's interface so that the agent can start the deal in one click.

What do you mean by Velia being "developed together with FMF"?

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During development, Velia has collaborated with Fastighetsmäklarförbundet (FMF), the industry association for Swedish real estate agents. We have drawn on the profession's practical experience of customer due diligence and adapted the platform to agents' real workflows. It is an industry collaboration, not a certification. The platform separately complies with the regulatory framework and supervisory practice set by the Swedish Estate Agents Inspectorate (FMI), the state supervisory authority.

Is Velia allowed to handle personal data on behalf of our brokerage?

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We sign a data processing agreement (PUB) with every brokerage before the system is activated. The PUB is in place before you get access to the platform.

Want to see Velia in practice?

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